Solution Design

To develop the right solution to meet your specific needs, Flex Loyalty from Teleformix uses our Solution Design Process. This helps us to construct the perfect configuration of rewards, platform, communications, analytics and messaging, ensuring that you have a flawless launch with a successful program.

Step 1Situation Analysis

Before we begin any program, we conduct a situation analysis to understand what your goals are, gain insight into what you are currently doing and get an understanding of what is or is not working. We don’t believe in a one-size-fits-all approach. Your company and your company’s needs are unique and what works for someone else may not necessarily be good for your company. We understand this, which is why we consult with you up front to set expectations and explain how much we can provide. No surprises means no headaches.

Step 2Competitive Insight

Looking at what your competitors are doing is a starting point to better understanding what you should or shouldn’t be doing in order to differentiate your solution in the marketplace. You may already know the marketplace and have a clear idea of where you want to go. However, sometimes it is better to get an objective, outside opinion to see if the same conclusions are reached. This can help to expand your possibilities and generate more creative and unique solutions that you may not have considered.

Step 3Communication Evaluation/Direction

Examining your current communications and brand guidelines ensures that we develop a solution, which is on-brand and on-strategy with how you are currently communicating with your customers. This way, we create a seamless extension of your brand, ensuring that your customers see the value of the loyalty platform and are not distracted by disjointed brand messaging.

Step 4Platform Construct

With Flex Loyalty from Teleformix, we provide all of the technology and marketing expertise required to build a loyalty, incentive, enhancement or rewards program from the ground up. From tracking and point redemption to benefits integration and marketing strategy to consumer funded solutions and deployment, your solution is implemented with ease and sophistication.

Step 5Message Development

Great programs are not just about looks; they’re also about communication. Developing the right messaging is vital. Whether you are acquiring new customers or engaging existing ones, making sure that all communications coincide, are on point and drive the best results is our primary focus.

Step 6Creative Build

Adhering to your brand guidelines is key to creating a seamless user experience and a platform, which is a true reflection of your company’s brand image. The creative development process works alongside the Platform Construct to assure that the entire process happens in unison and that we are developing branding that works with and not against the technology and infrastructure.

You are always part of the creative process to whatever extent you choose. We say this because we have client interaction from “hand off and just show me something I like” to “adhere to strict guidelines, receive compliance and legal sign-off, and change as necessary” and everything in between. No problem; we are used to working with all types of clients who have all types of requirements.

All creative elements, copy, graphics, programming and development, are done in-house. We are a full-service creative and web development house. And if you want to provide the creative, we'll implement it. We mean it when we say it's up to you how much you want to take on and what you want to leave to us.

Step 7Program Deployment

Bringing a successful loyalty program to market involves more then just pretty pictures and a catchy theme, even more than reward and benefits concepts and consumer interaction. It’s about implementation of a program that works as it has been designed. Teleformix brings the creative build and platform construct together with pinpoint precision, so you can be assured that, when deployed, the program will give your customers the brand experience they expect and the results you demand.

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