Customer Knowledge

The better question is who are your customers, period? Most rewards programs end up rewarding your best customers, the ones that are already shopping with you and fully interacting with your brand. That's fine, and you certainly want to keep those customers happy. As you may know, 80% of your business comes from 20% of your customers. This 80/20 rule holds true for most companies. However, more and more often, companies are realizing that the other 80% has become more valuable as competition becomes stiffer and consumers start tightening their belts. At Teleformix, we believe in a holistic approach to data and analytics, finding out who your customers are and trying to influence all of them.

Teleformix provides robust data and analytics services to help you better understand your customers and make informed decisions on how best to communicate with them. This way, you're not throwing a one-size-fits-all solution to all your customers; instead, you are giving them targeting solutions pinpointed to specific characteristics.

More importantly, we bring you solutions and not just a bunch of data without a strategy on what to do with the information. Because we actually provide the rewards along with the analytics, we can tailor a solution that is strategic, creative and, more importantly, implementable.

Flex Loyalty is not just about a flexible solution, but the right solution. That means knowing the right questions to ask and not just taking data at face value. Oftentimes, what your data shows may not be a true reflection of what is really happening. We make sure that we dive deep into what we are seeing and bring to light information about your customers that may change the way you look at marketing.