What are your recommendations to best aid in customer retention when a price increase becomes necessary?

There are a number of program configurations to consider to best align with your economics and demographics, but most will include the addition of lifestyle benefits that consumers can use everyday. You can use tactically for example as part of a new customer acquisition, award customers for length of service and/or deploy as a save technique to help combat a customer's desire to cancel. Ultimately, it is the experience with your service that counts but this can help to influence consumer behavior particularly when there are service hiccups, a not so good customer experience, or even a price increase. It becomes part of the leverage to help you weather the storm as customers have a more defined relationship and investment with you than just the services you provide.

Michael Ptak - VP, Sales and Strategy

Teleformix, LLC is a leading developer of customized loyalty and affinity solutions. We work with companies of all sizes to build fully-branded loyalty and retention programs that incorporate tangible benefits, services and rewards.

Teleformix has the technology and infrastructure in place, along with the expertise and experience, to implement even the largest programs in a turnkey fashion, bringing them...